Instagram harry samba8/26/2023 ![]() “It’s the biggest Adidas moment since Yeezy.”įor a trend that should, theoretically, cool any minute now, there’s still a lot of activity on the horizon. “The original Samba is selling more and more, week over week,” Dunn-Pilz said. Most popular? The OG classic and vegan Sambas.ĭavidde Dunn-Pilz, Stadium Goods’ commercial operations manager, told me the customers driving this phase of the trend skew towards “Gen Z” and “TikTokers”-groups, he believes, that want to keep up with the trend, but might not have the funds for the more expensive Samba collabs. Sneaker retailer Stadium Goods reported that their Samba sales have grown tenfold since last fall alone, with this April marking the highest number of Samba sales in the retailer’s history. The current resale numbers also bear out the thesis. ![]() The demand for the shoe has had a hectic energy, unsettling the older Samba wearers who still see it as a trusty, low-cost beater sneaker. Maybe less beaten to death and more trampled in a stampede. Hailey Bieber sporting a pair of vegan Sambas earlier this year. CEO Bjørn Gulden declared on a March earnings call that the Samba was the “hottest shoe on the market,” and that the company intends to sell “millions and millions'' of pairs by “heating up” the sneaker franchise quarter over quarter. Adidas itself has signaled its plans to fan the flames on their 76-year-old design, a needed source of profit as the company looks to fill a $2 billion hole post Yeezy. ![]() Hundreds of millions of TikTok views tallied under #adidassamba, and Shanghai played host to a Samba-only pop-up this spring. The $100-dollar black OG Sambas, and its vegan counterpart, were reportedly sold out, for a time, on the Adidas website. The Samba closed out 2022 as one of the hottest items in fashion, leading to a shortage earlier this year. One afternoon this past week, at the intersection of Prince Street and Broadway in Soho, I observed white vegan Sambas being worn, simultaneously, by young New Yorkers on all four corners. The Samba’s popularity is still surging with no signs of slowing down. What’s perplexing about the Samba moment is its persistence. That the Samba will be the “It” shoe of this approaching summer-as it was last summer and the one before it-seems to be a given. We’re in the calm, pre-summer days before a string of coveted collaborations for the ever-versatile soccer sneaker are set to drop (including a sixth linkup with Wales Bonner, expected in early June). Pairing the classic Samba with Williams’s artistic vision seems like a surefire recipe for an instant sellout-and we’ll find out in just a few days just how quickly these new colors will go.Right now might be the moment to address the subject behind one of the more perplexing trend cycles bestowed on us in recent memory: the Adidas Samba. These brightly-colored kicks offer either matching monochromatic laces or beige laces, with the exception of the Charcoal, White, and Terracotta colors, which only offer laces that match the shoe.įans are already getting excited for the release in the comments section of Williams’s Instagram, and it seems he couldn’t have picked a better moment to expand on one of Adidas’s most popular designs. The new colors teased by Williams on Instagram appear to keep the shape of the last Samba release but offer a much wider range of original colors that transform the shoe from a neutral classic to the focal point of an outfit. The shoe was also released in Cloud Grey, featuring the same beige sole and longer tongue with the bulk of the shoe crafted from black leather and finished with a gray suede toe cap. Williams first released a Humanrace-designed Samba back in late 2022, in a Cloud White colorway with black stripes, a beige sole, an elongated tongue, and both brands’ logos included on the shoe. “The Charcoal, White, and Terracotta colorways will release at a later date. ![]() A post shared by □□□ □□ □ □□□□□□□ Red, Pink, Yellow, Orange, and Lilac colorways will pre-launch exclusively April 28 at and launch globally May 6 on and he continued.
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